Is it time to refresh your stale marketing?

Have a look at your current marketing material. Are your ads, flyers, brochures, website or any other marketing programs collecting dust? If so, it could be time to refresh your business image.

Keeping a strong marketing brand is more important than ever, as clients are less likely to be brand conscience than 10 years ago. Now prospective clients have become more marketing savvy, and look to find who is adapting to them (by selling directly to them).

Re-evaluate who your target market is and compare it to when you first started. Has it changed? Are they older or younger? Up-scale or more down to earth? Should my message be broader or more narrow? Look at other areas of your business with your marketing or creative professional to make a more informed decision.

What are your options? You can start from scratch, and make everything look new; or it could be as simple as re-writing your marketing material. Remove outdated information for something more current or update old photos. Even changing the format can make a big difference. Remember… your competitors could be doing a better job at marketing their services or products to your clients.

Brainstorm and work with a creative professional who can help you target your client base, revitalize your business image and keep you looking fresh. It will be the best decision you make this year!

March/April 2010 - Voice of Business - Peterborough Chamber of Commerce